Gold Mercury International raises the environmental agenda by partnering with Grand Prix Gliding World Championship in Santiago, Chile in 2010
Time to fly with the Condor: Gold Mercury International raises the environmental agenda by partnering with Grand Prix Gliding World Championship in Santiago, Chile in 2010.
Gold Mercury International has been chosen as the think-tank NGO partner to sponsor a number of planes competing in the final of the Grand Prix Gliding World Championship in Santiago, Chile, between 2 and 10 January 2010. Gold Mercury will appear as a partner brand alongside global international brands.
Nicolas De Santis Secretary General of Gold Mercury said: “Within the context of what is happening in Copenhagen, this type of event and sport will focus the importance on preserving nature and bring environmental issues even closer to people. As a new televised Grand Prix event, GP Gliding will bring the previously unseen into the homes of millions, harnessing the undisputed passion of sport to a unique environmental agenda, while being backed up by cutting edge technology.”
Gliding is ideally poised to become a powerful vehicle in promoting environmental awareness. Global competitions take place in locations chosen for their challenges, beauty and relevance to the environmental agenda. New advanced TV technologies, including helicopter camera systems, real-time 3D graphics, multiple on-board cameras and patented innovations will allow filming in the air using the planes themselves as camera platforms.
Gold Mercury believes that this sport can be a valuable vehicle for global corporations to promote their CSR* activities. It will raise the volume on the environmental agenda via the emotions and images that the sport conveys through footage of nature and the locations in which flights take place.. Future gliding events may be held in the Amazon Forest and the Himalayas. These events can take place in such locations without any damage to the locations themselves. This sport acts as an inspirational message for the next generations.
Mario Hytten, Managing Director of Captimax, who co-organises the event said: “We chose Gold Mercury out of various international think- tanks due to their focus on transforming sustainability by improving global governance and creating a sense of global citizenship”.
The Championship competition is officially sanctioned by the FAI (Federation Aeronautique Internationale), consisting of a series of competitions crowning one World Champion.
*CSR = Corporate Social Responsibility
